Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. However, the term is usually used to refer to:

• sending emails with the purpose of enhancing the relationship of a merchant with its current or previous customers and to encourage customer loyalty and repeat business,
• sending e-mails with the purpose of acquiring new customers or communitcating with current customers.

Email marketing is an extremely cost-effective marketing tool and when used properly, can catapult your sales to new levels. Whether your business is found solely online or is a mom-and-pop store whose greatest technology is the thirty-year-old cash register, your business can benefit from email marketing. In this age of high technology, you can use email almost as an automated marketing staff member.

Whether you're looking to send an email newsletter, a high-impact email promotion, an email event invitation, an online survey, or build your email list, discover how Constant Contact can help you get it done.

Email marketing and online surveys from McGuire NETWORKS make it easy and affordable for you to connect with your customers or members.