Before we begin the programming, we need to lay the foundations of how and what we are going to say - in words, pictures, tone and manner. Everything has to work together to represent your brand. This is all documented in the Build Book. 

This is a crucial phase where every functionality and purpose is outilned. This provides the framework for us to build the architecture and plan the programming and the design elements.

It is important to take as much time as possible to work on this step. Proper planning of the architecture will ensure better results and minimal issues in the upgrade phase.

Our philosophy is to ensure that everything is planned before we begin building. It's like laying the foundation for a strong house. When you want to add a few extra storeys in the future, it has the power to grow with you.