A website is not just a commitment, it's your brand image. It reflects what your company embodies. So you need a plan. Here are a few things to consider:

• What is the goal of your website?
• Who is your target audience?
• What content do you intend to offer?
• Which key data and metrics will you use to determine your success? (Determine your key performance indicators.)

If you are unsure about how to answer some of these questions, a knowledgeable consultant can help you strategize and figure out what's best for you and your business.