What is a design... Nathan Shedroff cornered the definition with this passage of his book published in 2005
"Design is a set of fields for problem-solving that uses user-centric approaches to understand user needs (as well as business, economic, environmental, social, and other requirements) to create successful solutions that solve real problems. Design is often used as a process to create real change within a system or market. Too often, Design is defined only as visual problem solving or communication because of the predominance of graphic designers. In other fields and contexts, Design might only refer to Fashion Design or Interior Design. However, a recognition of the similarities between all design disciplines shows that the larger definition for Design operates at a higher level and across many media." – Shedroff, Nathan: An Evolving Glossary of Experience Design. 2005.
To sum it up, design is to solve a problem, creating a visual indication of what needs to be accomplished to complete a transaction or relay a message to your users.
To create a design, there are a series of steps that we must implement. The first three steps of our program are a must. We can quickly make a draft before planning the site but we know that it will evolve as we begin to understand and implement your idea.